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Alpers, H. (1961a, June 15). A market with fine prospects. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/a-market-with-fine-prospects
Alpers, H. (1961a, June 15). A market with fine prospects (German). ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/a-market-with-fine-prospects-german-