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van Westendorp, P. H. (1991a, June 15). An enquiry into the marketing value of permanent coupon saving promotions. ANA - ESOMAR. Retrieved September 26, 2024, from
Broadbent, S. (1991a, June 15). Introduction. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/introduction-3691
Ullrich, S. (1991a, June 15). Too much of advertising and promotion is wasted. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/too-much-of-advertising-and-promotion-is-wasted
Parodi, A. (1991a, June 15). SESAME. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/sesame
Jones, J. P. (1991a, June 15). Over-promise and under-delivery. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/over-promise-and-under-delivery
Feldwick and Baker (1991a, June 15). The longer and broader effects of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-longer-and-broader-effects-of-advertising
Greig, I. D. (1991a, June 15). Advertising pretesting. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-pretesting