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Research papers

The category management revolution

Category Management represents a very significant new phase in the development of retail marketing & retailer/manufacturer relationships. It offers tangible benefits, and its potential is apparent to leading retailers and manufacturers alike....

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Author: Colin Buckingham
Company: Nielsen
June 15, 1993
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Citation

Buckingham, C. (1993a, June 15). The category management revolution. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/the-category-management-revolution