The category management revolution
Category Management represents a very significant new phase in the development of retail marketing & retailer/manufacturer relationships. It offers tangible benefits, and its potential is apparent to leading retailers and manufacturers alike. Very importantly, it does not require a perfect world. The companies which are gaining most from Category Management are those who are prepared to work in a practical way with the resources which are already available to them, whilst building over time the strategies they need for the future.
- This could also be of interest