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Rens and Bruce (2006a, February 06). Regaining consumer trust. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/regaining-consumer-trust
Gammill, Harlow and Love Jr. (2004a, September 19). Deconstructing brand equity. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/deconstructing-brand-equity