Regaining consumer trust

Date of publication: February 6, 2006

Abstract:

Understanding underlying consumer needs and drivers of trust can help build intense consumer relationships. Exploring the consumer experience across CPG, automotive, financial services and other sectors will help marketers understand ways to build trust among target audiences. This paper highlights a healthcare trust model that supports the development of marketing strategies to build intense and trusted consumer relationships by asking people to describe their experiences and relationship with trusted brands across many categories and exploring the key marketing elements driving trust.

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