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Smulian, P. L. (1966a, June 01). Mathematical models and creative advertising. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/mathematical-models-and-creative-advertising
Lowe-Watson, D. (1961a, June 15). The use of models and simulation techniques in the interpretation of market research data. ANA - ESOMAR. Retrieved September 24, 2024, from