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The use of models and simulation techniques in the interpretation of market research data

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: David Lowe-Watson

Abstract:

In this paper I propose to make some suggestions for the use of models and simulation techniques, similar to those employed by operational research workers in industry, as a means of reproducing patterns of past behaviour and of predicting patterns of future behaviour under various assumptions.

David Lowe-Watson

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Thabor, A. (1975a, February 01). The bank new customer behaviour and communication simulation models. ANA - ESOMAR. Retrieved June 24, 2025, from


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Citation

Lowe-Watson, D. (1961a, June 15). The use of models and simulation techniques in the interpretation of market research data. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/computer-simulation-of-the-pharmaceutical-market-response