Abstract:
In this paper I propose to make some suggestions for the use of models and simulation techniques, similar to those employed by operational research workers in industry, as a means of reproducing patterns of past behaviour and of predicting patterns of future behaviour under various assumptions.
Research Papers
Aided recall media research
Catalogue: ESOMAR/WAPOR Congress 1959
Author: David R. Aitchison
 
June 15, 1959
Research Papers
The computer in media planning
Catalogue: ESOMAR/WAPOR Conference 1965
Author: M. H. J. Webb
 
June 15, 1965
Research Papers
Regularity of reading
Catalogue: ESOMAR/WAPOR Conference 1963
Author: Simon Broadbent
 
June 15, 1963
