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The use of models and simulation techniques in the interpretation of market research data

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: David Lowe-Watson

Abstract:

In this paper I propose to make some suggestions for the use of models and simulation techniques, similar to those employed by operational research workers in industry, as a means of reproducing patterns of past behaviour and of predicting patterns of future behaviour under various assumptions.

David Lowe-Watson

Author

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Citation

Lowe-Watson, D. (1961a, June 15). The use of models and simulation techniques in the interpretation of market research data. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-use-of-models-and-simulation-techniques-in-the-interpretation-of-market-research-data