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The use of models and simulation techniques in the interpretation of market research data

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: David Lowe-Watson

Abstract:

In this paper I propose to make some suggestions for the use of models and simulation techniques, similar to those employed by operational research workers in industry, as a means of reproducing patterns of past behaviour and of predicting patterns of future behaviour under various assumptions.

David Lowe-Watson

Author

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Research Papers

Aided recall media research

Catalogue: ESOMAR/WAPOR Congress 1959

Author: David R. Aitchison

 

June 15, 1959

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Citation

Aitchison, D. R. (1959a, June 15). Aided recall media research. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/aided-recall-media-research


Research Papers

The computer in media planning

Catalogue: ESOMAR/WAPOR Conference 1965

Author: M. H. J. Webb

 

June 15, 1965

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Citation

Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/the-computer-in-media-planning-


Research Papers

Regularity of reading

Catalogue: ESOMAR/WAPOR Conference 1963

Author: Simon Broadbent

 

June 15, 1963

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Citation

Broadbent, S. (1963a, June 15). Regularity of reading. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/regularity-of-reading


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Citation

Lowe-Watson, D. (1961a, June 15). The use of models and simulation techniques in the interpretation of market research data. ANA - ESOMAR. Retrieved March 25, 2023, from


https://ana.esomar.org/documents/regularity-of-reading