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Neumann, T. (1991a, June 15). What advertisers expect from TV audience research and what they actually get. ANA - ESOMAR. Retrieved June 05, 2024, from
Neumann, T. (1989a, September 01). European reading of TV audiences. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/european-reading-of-tv-audiences
Herbold, R. J. (1988a, June 15). Is survey research keeping up with the benefits of technology?. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/is-survey-research-keeping-up-with-the-benefits-of-technology-
Reuter, I. (1988a, June 15). Summing up and a look into the future from a manufacturerâs point of view. ANA - ESOMAR. Retrieved June 05, 2024, from
Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/market-research-and-management-decisions