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Summing up and a look into the future from a manufacturer’s point of view

Date of publication: June 15, 1988

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Company: Procter & Gamble

Author: Irene Reuter

Abstract:

I have been asked to sum up the learnings of this session and to provide some feedback to the presenting institutes on the future perspectives of the various instruments designed for testing marketing alternatives.

Irene Reuter

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Ernst, O. (1984a, April 11). Summing up. ANA - ESOMAR. Retrieved June 04, 2025, from


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Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved June 04, 2025, from


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Citation

Reuter, I. (1988a, June 15). Summing up and a look into the future from a manufacturer’s point of view. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/summing-up