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Summing up and a look into the future from a manufacturer’s point of view

Date of publication: June 15, 1988

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Company: Procter & Gamble

Author: Irene Reuter

Abstract:

I have been asked to sum up the learnings of this session and to provide some feedback to the presenting institutes on the future perspectives of the various instruments designed for testing marketing alternatives.

Irene Reuter

Author

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Ernst, O. (1984a, April 11). Summing up. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/summing-up-2466


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Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Roy P. Bradshaw

 

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Bradshaw, R. P. (1993a, June 15). The point of sale. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-point-of-sale


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Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Edward W. Whitley

 

December 1, 1976

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Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/summing-up


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Citation

Reuter, I. (1988a, June 15). Summing up and a look into the future from a manufacturer’s point of view. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/summing-up