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Summing up and a look into the future from a manufacturer’s point of view

Date of publication: June 15, 1988

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Company: Procter & Gamble

Author: Irene Reuter

Abstract:

I have been asked to sum up the learnings of this session and to provide some feedback to the presenting institutes on the future perspectives of the various instruments designed for testing marketing alternatives.

Irene Reuter

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Reuter, I. (1988a, June 15). Summing up and a look into the future from a manufacturer’s point of view. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/summing-up-and-a-look-into-the-future-from-a-manufacturer-s-point-of-view