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Bitoun, C. (2006a, June 15). Marketing forecasting . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/marketing-forecasting-
Castellanos and Mora (2005a, June 23). TV subscribers show some attitude. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/tv-subscribers-show-some-attitude
van Meurs, L. (2005a, June 22). Integrated campaign evaluation. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/integrated-campaign-evaluation
Zorko, A. (2005a, June 20). A cost-effective way for testing outdoor creatives. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/a-cost-effective-way-for-testing-outdoor-creatives
Hofmann, Haft, Herbert and Jung (2001a, September 23). Analytical CRM. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/analytical-crm
Terhanian, Smith, Bremer and Thomas (2001a, June 01). Exploiting analytical advances . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/exploiting-analytical-advances-
Bologna, J. (2001a, April 01). Knowing the future. ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/knowing-the-future
Beasley and Becker (1999a, September 01). Trend seeking . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/trend-seeking-
Röhme and Folmann (1999a, September 01). The leading edge . ANA - ESOMAR. Retrieved June 24, 2024, from
https://ana.esomar.org/documents/the-leading-edge-