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Videos

Social media meets Artificial Intelligence (Spanish)

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Gonzalez and Arizpe (2017a, June 15). Social media meets Artificial Intelligence (Spanish). ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence-spanish-


Videos

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN
Author: Laura Kroeff
June 15, 2017
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Citation

Kroeff, L. (2017a, June 15). Brand semantic clustering. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/brand-semantic-clustering


Videos

A journey to Artificial Intelligence

It has become apparent in the last few years that social listening & analytics is an integral part of market research and customer insights. The main skill required to analyse big data is A.I. analysis. Surveys alone are no longer adequate or...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
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Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence


Videos

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
June 15, 2016
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Citation

Fazekas, D. (2016a, June 15). When will machines start winning?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/when-will-machines-start-winning-


Videos

Artificial Intelligence algorithms

This presentation will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Das, S. (2016a, June 15). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms-8675


Videos

Digital assistants- A brand's best friend?

Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised...

Catalogue: Congress 2016: #WOW
Author: David Wright
June 15, 2016
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Citation

Wright, D. (2016a, June 15). Digital assistants- A brand's best friend?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/digital-assistants-a-brand-s-best-friend-


Videos

Breaking news

The last news on ESOMAR:- ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics - ANA- The first artificial intelligence search engine for market researchLet's discover!

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). Breaking news. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/breaking-news-8690


Videos

Eye in the sky

This talk will showcase a research project on the use of satellite images to classify the rural-urban status of a survey area/region by the Nielsen Singapore Measurement Science Innovation Lab. We explore the use of computational intelligence and...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Timothy Banks
Company: Nielsen
June 15, 2014
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Citation

Banks, T. (2014a, June 15). Eye in the sky. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/eye-in-the-sky