When will machines start winning?

Date of publication: June 15, 2016

Author: Daniel Fazekas

Abstract:

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage - and so on. This approach turns data into valuable and actionable insights for marketing, product and proposition development. The talk will make a case to upgrade automated analysis to take advantage of the richness of social media.

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