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Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method. ANA - ESOMAR. Retrieved July 03, 2024, from
https://ana.esomar.org/documents/spatial-view-of-data-according-to-the-typtop-method
Kohrs-Darius, R. (1974a, June 15). Market-segmentation in the magazine field. ANA - ESOMAR. Retrieved July 03, 2024, from
https://ana.esomar.org/documents/market-segmentation-in-the-magazine-field
Müller-Veeh and Opfer (1974a, June 15). A new method of copy-test evaluation. ANA - ESOMAR. Retrieved July 03, 2024, from
https://ana.esomar.org/documents/a-new-method-of-copy-test-evaluation
Vincent, M. (1973a, November 28). Application of a new theory to allow a better definition, control and measurement of advertising strategies. ANA - ESOMAR. Retrieved July 03, 2024, from
Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing (German). ANA - ESOMAR. Retrieved July 03, 2024, from
Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing. ANA - ESOMAR. Retrieved July 03, 2024, from
Frost, W. A. (1973a, June 01). Cost-effective market mapping using the "Item X Use" concept. ANA - ESOMAR. Retrieved July 03, 2024, from
https://ana.esomar.org/documents/cost-effective-market-mapping-using-the-item-x-use-concept
Marchant, L. J. (1973a, January 01). A practical approach to sampling for business readership studies. ANA - ESOMAR. Retrieved July 03, 2024, from
https://ana.esomar.org/documents/a-practical-approach-to-sampling-for-business-readership-studies
Aimetti and Brousse (1972a, June 15). Concerning the increasing quantity of data supplied for a market survey. ANA - ESOMAR. Retrieved July 03, 2024, from