A new method of copy-test evaluation
The aim of the analytical evaluations presented here is to make better use of the information contained in the copy-test data than it has been happening thusfar. Better use must be made of such information in order to obtain more exact indications for an optimal combination of the editorial offer. The principle of this new method of approach consists of coordinating in a proper manner the evaluation per article with the evaluation per person. A three stage evaluation system was formulated on the basis of these considerations. It consists of a table, simulation and optimization program that can be adapted to the demands of actual situations in a flexible manner.
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