Resources Library by ANA

Panel 3.0

It is time to rethink the traditional panel business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on...

Catalogue: Panel Research 2008

Authors: Philip De Wulf, Emmanuel Verhagen, Masoud Golshani-Shirazi

Company: Vodafone Group

October 24, 2008

The green shoots of technology

Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...

Catalogue: Congress 2008: Frontiers

Author: Joe Brown

Company: Illuminas

September 26, 2008

How Disney bridges the multi-cultural divide

Disney sought to solidify its cultural relevancy and apply proven methods to hardwire the voices of their African American guests into the very fabric of their resorts. In 2006 after launching the Ebony Perspectives Community, a small, private, and...

Catalogue: Congress 2008: Frontiers

Authors: Paul Caswell, Manila Austin

Companies: Communispace Corporation, The Walt Disney Company

September 26, 2008

The co-creation revolution

With the advent of Web 2.0, the belief that consumers now have in their own voice, in their own creativity and in their own ability to express themselves is becoming more apparent. They clearly no longer see themselves as just passive respondents...

Catalogue: Innovate 2008

Authors: Ana C.M. Medeiros, Andrew Needham

Companies: Unilever, Face

June 16, 2008

The power of emotions

A theoretical framework exploring the importance of Multisensory strategies as the entrance to the consumer's mind and heart in order to create an emotional relationship between a brand and the client. How could a company create real emotions that...

Catalogue: Latin America 2008

Author: Karla Barajas Portas

May 13, 2008

The 'glo-cal' branding toolkit

The purpose of this presentation is to show how Nestle; is facing the challenges of entering the Latam market successfully and how it is providing guidance for a global strategic brand development with a local solution in the arena of the Employer...

Catalogue: Latin America 2008

Authors: Mauricio Yuraszeck, Gabriela Ugalde Romagnoli

Companies: Nestlé, KANTAR TNS Malaysia

May 13, 2008

An ocean of brands

As markets evolve it is becoming more difficult for brands to differentiate. They are competing in the same ocean, with sharks and species as dangerous and aggressive as they are. Brands with a strong emotional link will be at the top of its...

Catalogue: Latin America 2008

Authors: Laura Ruvalcaba, Deborah Elkes

May 13, 2008

Bridging market paradoxes

Living in a glo-cal culture isn't easy: major trends and local particularities converge, collide and finally merge in a sort of cultural mash, which has both to be dissected into its particularities and understood as a whole in the quest for consumer...

Catalogue: Latin America 2008

Author: Saul Feldman

May 13, 2008

Car talk

Word of mouth is the hot topic in marketing these days. As reported by BrandWeek.com, spending on word of mouth marketing is projected to hit $1.3 billion (US$) in 2008. Interest in measuring and managing word of mouth communication about brands has...

Catalogue: Automotive 2008

Author: David G. Bakken

Company: Harris Interactive (Europe)

March 3, 2008