Abstract:

A theoretical framework exploring the importance of Multisensory strategies as the entrance to the consumer's mind and heart in order to create an emotional relationship between a brand and the client. How could a company create real emotions that maintain a loyal consumer? This conference will cover the importance of innovative ways of being close to the consumer considering that the product differentiation is now based on how to give the information to the consumer, to make contact in a high level natural way: Emotions. Statement that goes over consumer emotions as the solution for marketing strategies and the senses as the only way by human nature.