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Nicklas, R. (1996a, June 15). The German example. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-german-example
Kashyap, D. (1996a, March 01). Marketing myopia revisited . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/marketing-myopia-revisited-
Monaco, G. (1996a, February 01). The agricultural market in Italy. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-agricultural-market-in-italy
Cooper and Patterson (1995a, December 01). The future of qualitative research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-future-of-qualitative-research
van Herk, M. C. (1994a, September 01). Is the tail of market research wagging the dog?. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/is-the-tail-of-market-research-wagging-the-dog-
Bigant and Freeman (1994a, June 15). The dynamics of change in client/agency relationship. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-dynamics-of-change-in-client-agency-relationship
Godbeer, R. E. (1994a, May 01). Advertiser feedback. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/advertiser-feedback
Twyman, T. (1994a, May 01). What peoplemeters can measure. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/what-peoplemeters-can-measure
Neumann, T. (1992a, June 15). More media, more data, more confusion?. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/more-media-more-data-more-confusion-