You searched for: "Asia"

The results has been filter on Companies containing Nielsen.
ANA has found 47 results for you, in 251 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

World of shoppers

At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Aruni Ghosh, Maneesh Kaushik
Companies: Nielsen, PepsiCo
March 1, 2011
×

Citation

Ghosh and Kaushik (2011a, March 01). World of shoppers. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/world-of-shoppers


Research papers

From clipboards to online research communities

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Jackie Lorch, Steve Cierpicki, Bill Zuo, Cam Davis, Ray Poynter, Keith Phillips, Sue York
Companies: Colmar Brunton, Nielsen, Research Now SSI
September 15, 2010
×

Citation

Lorch et al. (2010a, September 15). From clipboards to online research communities. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/from-clipboards-to-online-research-communities


Research papers

Shoppers of Asia

Asia today has a population of more than 4 billion people, a market size which very few marketers can afford to ignore. As the region grows and the markets mature further, understanding and accommodating the various tastes, culture and the vast...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Himanshu Vashisthaz, Aruni Ghosh, Korakoj Nirutnapaphan
Company: Nielsen
April 20, 2010
×

Citation

Vashisthaz, Ghosh and Nirutnapaphan (2010a, April 20). Shoppers of Asia. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/shoppers-of-asia


Research papers

The 'ANT' and the grasshopper

The effects of the economic downtown of 2009 in India, an emerging market, were comparatively muted, partly attributed to macro economic factors such as the governmental regulatory measures. But was there anything inherent in the Indian consumer...

Catalogue: Congress 2009: Leading The Way
Authors: Kalyan Karmakar, Ipsita Ghosh
Company: Nielsen
September 21, 2009
×

Citation

Karmakar and Ghosh (2009a, September 21). The 'ANT' and the grasshopper. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-ant-and-the-grasshopper


Research papers

Is it time for a makeover?

With the rapid growth of market research in Asia Pacific, the requirement for talent in the region is growing and is one of the key challenges for most of the organizations. However, it has been long recognized that our industry does not get its fair...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Arun Joshi, Aruni Ghosh, Rinku Patnaik, Soumya Mukherjee
Company: Nielsen
April 7, 2009
×

Citation

Joshi, Ghosh, Patnaik and Mukherjee (2009a, April 07). Is it time for a makeover?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/is-it-time-for-a-makeover-


Research papers

If the consumer is not a moron, could the shopper be?

This paper showcases a research framework that integrates insights on shopper observation, shopping environment, retailer servicing issues with shopper interviews to create a powerful tool that can help us understand the shopper better. The...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Sum Yim Ling, Anand Singh, Pavi Gupta
Companies: Nielsen, The Coca-Cola Company
March 4, 2009
×

Citation

Ling, Singh and Gupta (2009a, March 04). If the consumer is not a moron, could the shopper be?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/if-the-consumer-is-not-a-moron-could-the-shopper-be-


Research papers

The 'insight' story

The final outcome form this paper is a checklist which synthesizes the findings. Using this checklist, a market research professional can evaluate and identify an 'Insight' generated, before communicating to the client and therefore can deliver as...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Suresh Ramalingam, Aruni Ghosh
Company: Nielsen
February 11, 2009
×

Citation

Ramalingam and Ghosh (2009a, February 11). The 'insight' story. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-insight-story


Research papers

From bullock carts to techno toys

The fortune at the top of the Asian / Indian pyramid has been an established notion for some time now, with more and more affluent urban Indians (like other Asians) being in the market for luxury goods and highend technology products. This is where...

Catalogue: Asia Pacific 2008
Authors: Anjali Puri, Ruchika Gupta
Company: Nielsen
April 9, 2008
×

Citation

Puri and Gupta (2008a, April 09). From bullock carts to techno toys. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/from-bullock-carts-to-techno-toys


Research papers

A tale of two cities

The paper tries to understand the lives of working professionals in terms of the challenges and opportunities that are presented to them in the cities of Shanghai and Mumbai. It tries to find commonalities that exist between the people in two cities...

Catalogue: Asia Pacific 2008
Authors: Sandeep Budhiraja, Kalyan Karmakar
Companies: KANTAR TNS Malaysia, Nielsen
April 9, 2008
×

Citation

Budhiraja and Karmakar (2008a, April 09). A tale of two cities. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/a-tale-of-two-cities