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Date of publication: September 15, 2010

Abstract:

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This study listens to respondents in Australia, Canada, China and USA, finding out what participants really think about panels and MROCs. The authors compare this data with more established options, outlining implications for research design and data quality.

Jackie Lorch

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Steve Cierpicki

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Bill Zuo

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Cam Davis

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Ray Poynter

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Keith Phillips

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Sue York

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Research Reports

Research Papers

Research Reports

Global Market Research 2013

Catalogue: Global Market Research

Author: ESOMAR B.V.

 

September 23, 2013

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