Abstract:
Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This study listens to respondents in Australia, Canada, China and USA, finding out what participants really think about panels and MROCs. The authors compare this data with more established options, outlining implications for research design and data quality.
Research Papers
Research communities in Asia Pacific
Catalogue: Asia Pacific 2013: Asia On The Move
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Research Reports
Global Prices Study 2014
Catalogue: ESOMAR Global Prices Study
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Research Reports
Global Prices Study 2016
Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
 
September 20, 2016
