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Friend and Engel (1998a, June 15). Identifying, tracking and targeting viewer segments . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/identifying-tracking-and-targeting-viewer-segments-
Donnenfeld and Goodhand (1997a, October 22). A picture is worth one thousand words. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-picture-is-worth-one-thousand-words
Makela and Haukatsalo (1994a, May 01). A new method for forecasting television programme audiences and schedule reach and frequency. ANA - ESOMAR. Retrieved September 26, 2024, from
Flischel, K. (1994a, May 01). Strategies for optimal use of research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/strategies-for-optimal-use-of-research