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Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French)

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991
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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French). ANA - ESOMAR. Retrieved July 18, 2024, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s-french-


Research papers

Die European via de vivre (English)

The Europe marketing concept suffers greatly from two opposing attitudes : total amnesia regarding European history in favour of data completely deprived of context, and the claim that diverse histories and cultures are a radical obstacle to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Pascal Fleury
June 15, 1991
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Citation

Fleury, P. (1991a, June 15). Die European via de vivre (English). ANA - ESOMAR. Retrieved July 18, 2024, from


https://ana.esomar.org/documents/die-european-via-de-vivre-english-


Research papers

Die European via de vivre (French)

The Europe marketing concept suffers greatly from two opposing attitudes : total amnesia regarding European history in favour of data completely deprived of context, and the claim that diverse histories and cultures are a radical obstacle to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Pascal Fleury
June 15, 1991
×

Citation

Fleury, P. (1991a, June 15). Die European via de vivre (French). ANA - ESOMAR. Retrieved July 18, 2024, from


https://ana.esomar.org/documents/die-european-via-de-vivre-french-


Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991
×

Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's. ANA - ESOMAR. Retrieved July 18, 2024, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s


Research papers

The post-socialist consumer

Hungary is one of those countries in Europe that have undergone a tremendous change during the last two years. This political change has basicly influenced economy and the actors of the market as well. The first part of this paper describes why...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Marta Hoffmann
June 15, 1990
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Citation

Hoffmann, M. (1990a, June 15). The post-socialist consumer. ANA - ESOMAR. Retrieved July 18, 2024, from


https://ana.esomar.org/documents/the-post-socialist-consumer


Research papers

Is marketing keeping one step ahead of the changing consumer?

Today, there is a parallel demographic change occurring in Canada and the United States which, for many decades to come, will have major implications for the marketing of consumer products in these two countries. The age structures of the Canadian...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Thomas E. Muller
June 15, 1989
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Citation

Muller, T. E. (1989a, June 15). Is marketing keeping one step ahead of the changing consumer?. ANA - ESOMAR. Retrieved July 18, 2024, from


https://ana.esomar.org/documents/is-marketing-keeping-one-step-ahead-of-the-changing-consumer-


Research papers

How the career of the golden age generation will change German society

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Annette Niederfranke
June 15, 1989
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Citation

Niederfranke, A. (1989a, June 15). How the career of the golden age generation will change German society. ANA - ESOMAR. Retrieved July 18, 2024, from


https://ana.esomar.org/documents/how-the-career-of-the-golden-age-generation-will-change-german-society


Research papers

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989
Author: Hans L. Zetterberg
June 15, 1989
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Citation

Zetterberg, H. L. (1989a, June 15). The communication society. ANA - ESOMAR. Retrieved July 18, 2024, from


https://ana.esomar.org/documents/the-communication-society


Research papers

How the career of the golden age generation will change German society (German)

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Annette Niederfranke
June 15, 1989
×

Citation

Niederfranke, A. (1989a, June 15). How the career of the golden age generation will change German society (German). ANA - ESOMAR. Retrieved July 18, 2024, from


https://ana.esomar.org/documents/how-the-career-of-the-golden-age-generation-will-change-german-society-german-