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Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French)

Date of publication: June 15, 1991

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques Paitra

Abstract:

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by Europeanisation? We must ask ourselves if a new movement is taking on a shape and character; a movement of change involving lifestyles, morals, national and regional culture and collective representation, as well as individual values, feelings and motives, giving Western Europe its own distinct identity and setting it apart from the other major zones of influence throughout the world.

Jacques Paitra

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Research Papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques Paitra

 

June 15, 1991

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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's. ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/changes-in-marketing-social-policy-and-management-to-achieve-the-europeanisation-of-business-in-the-1990-s


Research Papers

The utilization of social policy research

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Mark van de Vall, Cheryl Bolas

 

March 1, 1979

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Citation

van de Vall and Bolas (1979a, March 01). The utilization of social policy research. ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/the-utilization-of-social-policy-research


Research Papers

Using advertising research in the 1990's, putting the horse in front of the cart

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Author: Mansour Elganady

 

September 1, 1990

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Citation

Elganady, M. (1990a, September 01). Using advertising research in the 1990's, putting the horse in front of the cart. ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/using-advertising-research-in-the-1990-s-putting-the-horse-in-front-of-the-cart


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Paitra, J. (1991a, June 15). Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French). ANA - ESOMAR. Retrieved July 22, 2025, from


https://ana.esomar.org/documents/using-advertising-research-in-the-1990-s-putting-the-horse-in-front-of-the-cart