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Research papers

Brazil's middle class? Your table is ready

Brazil's middle-class population has exploded in the last decade and today nearly half of Brazil's population is classified as middle class. With wallets full, Brazilians are dining out more than ever. To understand how this growth affects the food...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Renata Ribeiro, Gabriel Aleixo
Company: Nestlé
May 3, 2012
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Citation

Ribeiro and Aleixo (2012a, May 03). Brazil's middle class? Your table is ready. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/brazil-s-middle-class-your-table-is-ready


Research papers

Looking under the hood of CSR

Companies are investing in it, consumers demanding it, pundits applauding it . . . but what does Corporate Social Responsibility (CSR) really mean: to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon...

Catalogue: Congress 2009: Leading The Way
Author: Martin Oxley
Companies: BuzzBack Market Research, Nestlé
September 22, 2009
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Citation

Oxley, M. (2009a, September 22). Looking under the hood of CSR. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/looking-under-the-hood-of-csr


Research papers

Component analysis in clustering

The last few years have seen a great development of the use of clustering in market research, either for specific operations or as part of more universal operations. These two types of approach - specific or universal - meet different objectives and...

Catalogue: Paper 1978: Analysis of Data
Author: Daniel Caumont
Company: Nestlé
February 1, 1978
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Citation

Caumont, D. (1978a, February 01). Component analysis in clustering. ANA - ESOMAR. Retrieved June 19, 2024, from


https://ana.esomar.org/documents/component-analysis-in-clustering