Component analysis in clustering

Date of publication: February 1, 1978

Company: Nestlé

Author: Daniel Caumont

Abstract:

The last few years have seen a great development of the use of clustering in market research, either for specific operations or as part of more universal operations. These two types of approach - specific or universal - meet different objectives and constraints. The universal approaches dealt with in this paper in most cases correspond to a policy wish within the firm to develop strategies within its own scale and not limited to one class or range of products regardless of the others, in the same sector of economic activity.

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