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Minter, G. (2008a, February 06). Contrasting two cultures. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/contrasting-two-cultures
Minter and Salinger (2003a, February 23). Segment changes . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/segment-changes-