Segment changes

Date of publication: February 23, 2003

Abstract:

In a market of China's size and growth, segmentation is not only essential to the healthcare industry for understanding and strategy planning, but allows monitoring and measurement of the significant cultural and economic changes that are occurring in China and how they impact on the healthcare of different population segments. This paper provides the results from primary and desk research and identifies the implications for the industry in planning meaningful research.

Geoff Minter

Author

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Simona Salinger

Author

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Research Papers

Research Papers

Research Papers

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Catalogue: Congress 2016: #WOW

Authors: Simona Sbarbaro, Giuseppe Tonolini

 

September 22, 2016

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