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Segment changes

Date of publication: February 23, 2003

Catalogue: ESOMAR Global Healthcare Conference 2003

Company:

Authors: Geoff Minter, Simona Salinger

Abstract:

In a market of China's size and growth, segmentation is not only essential to the healthcare industry for understanding and strategy planning, but allows monitoring and measurement of the significant cultural and economic changes that are occurring in China and how they impact on the healthcare of different population segments. This paper provides the results from primary and desk research and identifies the implications for the industry in planning meaningful research.

Geoff Minter

Author

This is a long description of some author details.

Simona Salinger

Author

This is a long description of some author details.

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