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Research papers

Riding the value shift in market research

What is the biggest threat to the future of market research? This paper argues that deep, permanent changes in the competitive dynamics of market research are behind its growing commoditization and that of other trends like 'DIY' research. The...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: David G. Bakken
September 15, 2010
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Citation

Bakken, D. G. (2010a, September 15). Riding the value shift in market research. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/riding-the-value-shift-in-market-research


Research papers

From the Iliad to Odyssey

The market research profession has been consciously trying to evolve from a provider of data to a generator of insights and a consultant to management. The success of this transformation has been spotty and its pursuit may mask the need for more...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: C. Frederic John
Company: MasterCard
September 15, 2010
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Citation

John, C. (2010a, September 15). From the Iliad to Odyssey . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/from-the-iliad-to-odyssey-


Magazines

Research World (July-August 2010)

In this issue we look towards the future and the new skills required in a fast-changing environment.

Catalogue: Research World 2010
Author: ESOMAR B.V.
August 15, 2010
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Citation

B.V., E. (2010a, August 15). Research World (July-August 2010). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/research-world-july-august-2010-


Magazines

Research World (January 2010)

Read about what the industry has learned from the recession and what 2010 holds for consumers, advertisers and researchers.

Catalogue: Research World 2010
Author: ESOMAR B.V.
January 15, 2010
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Citation

B.V., E. (2010a, January 15). Research World (January 2010). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/research-world-january-2010-


Research papers

Future media trends 2015

The exciting question for the future is how revolution in technology meets evolution in human behaviour. With the study Future Media Trends we focus on the evolution of human behaviour: A theoretical framework for understanding this change is the...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Bernhard Engel, Natalie Beisch
May 7, 2009
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Citation

Engel and Beisch (2009a, May 07). Future media trends 2015. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/future-media-trends-2015


Research papers

Marketing research in 2038

In the year 2038, ESOMAR's newly-formed Committee for Industry Standards devised the ultimate plan. They would reshape the Future by changing the Past. The plan called for someone - or rather something - that felt no pity. No pain. No fear. Something...

Catalogue: Congress 2008: Frontiers
Author: Teddy Langschmidt
September 26, 2008
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Citation

Langschmidt, T. (2008a, September 26). Marketing research in 2038. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/marketing-research-in-2038


Research reports

Global Market Research 2005

At the outset of this year, our aim at ESOMAR was to build on the success of the report and to improve in areas such as reliability of information and the depth of analysis. We have focussed on more robust data collection processes and brought a more...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2006
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Citation

B.V., E. (2006a, September 01). Global Market Research 2005. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/global-market-research-2005


Magazines

Research World (January 2006)

In this respect, one could say that the main purpose of modern market research is also in fact to develop pronouncements for governments and business about what will happen in the future. Providing insights into markets and the motivation of...

Catalogue: Research World 2006
Author: ESOMAR B.V.
January 1, 2006
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Citation

B.V., E. (2006a, January 01). Research World (January 2006). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/research-world-january-2006-


Magazines

Research World (October 2005)

Every sector of our industry is now using advanced equipment or technology for computer assisted collection of information, for database storage, transmission or analyses for data mining purposes. Tools such as the familiar tachistoscope and camera...

Catalogue: Research World 2005
Author: ESOMAR B.V.
October 1, 2005
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Citation

B.V., E. (2005a, October 01). Research World (October 2005) . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/research-world-october-2005-