Back

Marketing research in 2038

Date of publication: September 26, 2008

Catalogue: Congress 2008: Frontiers

Author: Teddy Langschmidt

Abstract:

In the year 2038, ESOMAR's newly-formed Committee for Industry Standards devised the ultimate plan. They would reshape the Future by changing the Past. The plan called for someone - or rather something - that felt no pity. No pain. No fear. Something unstoppable. They created the Tedinator. This 'little grey cyborg' was sent from the future to help marketing researchers understand what they will be faced with in the next 30 years, and what they will need to do to create a better future, and avoid their own demise.

Teddy Langschmidt

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Trends in test marketing research

Catalogue: ESOMAR/WAPOR Conference 1965

Author: David Harding

 

June 15, 1965

×

Citation

Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved January 02, 2025, from


https://ana.esomar.org/documents/trends-in-test-marketing-research


Research Papers

Marketing in Asia

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Geoff Alford

 

November 1, 1996

×

Citation

Alford, G. (1996a, November 01). Marketing in Asia . ANA - ESOMAR. Retrieved January 02, 2025, from


https://ana.esomar.org/documents/marketing-in-asia-


Research Papers

Problems in marketing market research

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Authors: Ahamed Hilmy Cader, Ravi Miglani

 

January 1, 1994

×

Citation

Cader and Miglani (1994a, January 01). Problems in marketing market research . ANA - ESOMAR. Retrieved January 02, 2025, from


https://ana.esomar.org/documents/problems-in-marketing-market-research-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Langschmidt, T. (2008a, September 26). Marketing research in 2038. ANA - ESOMAR. Retrieved January 02, 2025, from


https://ana.esomar.org/documents/problems-in-marketing-market-research-