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Marketing research in 2038

Date of publication: September 26, 2008

Catalogue: Congress 2008: Frontiers

Author: Teddy Langschmidt

Abstract:

In the year 2038, ESOMAR's newly-formed Committee for Industry Standards devised the ultimate plan. They would reshape the Future by changing the Past. The plan called for someone - or rather something - that felt no pity. No pain. No fear. Something unstoppable. They created the Tedinator. This 'little grey cyborg' was sent from the future to help marketing researchers understand what they will be faced with in the next 30 years, and what they will need to do to create a better future, and avoid their own demise.

Teddy Langschmidt

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Research Papers

Trends in test marketing research

Catalogue: ESOMAR/WAPOR Conference 1965

Author: David Harding

 

June 15, 1965

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Citation

Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved April 04, 2025, from


https://ana.esomar.org/documents/trends-in-test-marketing-research


Research Papers

Marketing in Asia

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Geoff Alford

 

November 1, 1996

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Alford, G. (1996a, November 01). Marketing in Asia . ANA - ESOMAR. Retrieved April 04, 2025, from


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Problems in marketing market research

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Authors: Ahamed Hilmy Cader, Ravi Miglani

 

January 1, 1994

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Cader and Miglani (1994a, January 01). Problems in marketing market research . ANA - ESOMAR. Retrieved April 04, 2025, from


https://ana.esomar.org/documents/problems-in-marketing-market-research-


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Citation

Langschmidt, T. (2008a, September 26). Marketing research in 2038. ANA - ESOMAR. Retrieved April 04, 2025, from


https://ana.esomar.org/documents/problems-in-marketing-market-research-