Abstract:

In the year 2038, ESOMAR's newly-formed Committee for Industry Standards devised the ultimate plan. They would reshape the Future by changing the Past. The plan called for someone - or rather something - that felt no pity. No pain. No fear. Something unstoppable. They created the Tedinator. This 'little grey cyborg' was sent from the future to help marketing researchers understand what they will be faced with in the next 30 years, and what they will need to do to create a better future, and avoid their own demise.