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Research papers

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
April 28, 2015
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Citation

Conrad, J. (2015a, April 28). Firecracker. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/firecracker-8382


Magazines

Research Wold (March 2002)

Latin America grew in the 90’s when each country embarked on economic reforms towards a free market. With an increasing presence of the large international research chains, the market research industry in Latin America shares many of the same...

Catalogue: Research World 2002
Author: ESOMAR B.V.
March 1, 2002
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Citation

B.V., E. (2002a, March 01). Research Wold (March 2002). ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/research-wold-march-2002-