Research Wold (March 2002)

Date of publication: March 1, 2002

Catalogue: Research World 2002

Author: ESOMAR B.V.

Abstract:

Latin America grew in the 90’s when each country embarked on economic reforms towards a free market. With an increasing presence of the large international research chains, the market research industry in Latin America shares many of the same concerns as the rest of the world whilst retaining its own particular characteristics.

ESOMAR B.V.

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