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Research papers

Angels and demons

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media.Economic disparity among social groups makes possible the identification of groups with higher...

Catalogue: WM3 2007
Authors: Diana Arboleya-Comas, Roberto Lobl
Companies: KANTAR TNS Malaysia, IBOPE Inteligencia
June 3, 2007
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Citation

Arboleya-Comas and Lobl (2007a, June 03). Angels and demons. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/angels-and-demons


Research papers

Engaging the new consumer

With new consumerism and new technology, Engagement Marketing is changing the way brands connect with consumers. Marketers in Asia will increasingly need to provide mechanisms where consumers can interact with their brand.New Consumerism is evolving...

Catalogue: Asia Pacific 2007
Authors: Lee Ryan, Mark Leong
Company: KANTAR TNS Malaysia
March 12, 2007
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Citation

Ryan and Leong (2007a, March 12). Engaging the new consumer. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/engaging-the-new-consumer


Research papers

Connecting with people in a fragmenting world

This paper addresses one of the core roles of market research, that of a translator between the business objectives of clients and the needs of people, and demonstrates that it is increasingly important that market researchers help their clients...

Catalogue: Asia Pacific 2007
Author: Murray Campbell
Company: KANTAR TNS Malaysia
March 12, 2007
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Citation

Campbell, M. (2007a, March 12). Connecting with people in a fragmenting world. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/connecting-with-people-in-a-fragmenting-world


Research papers

Does fame always lead to fortune?

The paper describes the rules that are common to the successful use of celebrities in advertising as well as a study of examples of highly effective celebrity selections and less effective celebrity selections. The results are based on desk research,...

Catalogue: Latin America 2006
Authors: Silvia Quintanilha, Milton Souza
Company: KANTAR TNS Malaysia
October 20, 2006
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Citation

Quintanilha and Souza (2006a, October 20). Does fame always lead to fortune?. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/does-fame-always-lead-to-fortune-


Research papers

The effect of conditioning when re-interviewing

A typology of panel conditioning effects and an empirical study examining the phenomenon are presented. The experiment on panel conditioning using a typical tracking study questionnaire shows that high frequency repeat interviews lead to a small...

Catalogue: Panel Research 2006
Authors: Clive Nancarrow, Trixie Cartwright
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Nancarrow and Cartwright (2006a, October 08). The effect of conditioning when re-interviewing. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-effect-of-conditioning-when-re-interviewing


Research papers

It's the culture, stupid!

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.New developments in market research have resulted in an increasing international usage of online panels. As a...

Catalogue: Panel Research 2006
Authors: Bart Wichers, Evelien Zengerink
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Wichers and Zengerink (2006a, October 08). It's the culture, stupid!. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/it-s-the-culture-stupid-


Research papers

Innovation in cruise ship entertainment

This paper describes the process of qualitative research developed for Costa Crociere in order to help the company renew its evening entertainment services on board a cruise liner operating in the Mediterranean, and to bring them in line with...

Catalogue: Leisure 2006
Authors: Marco Ottaviani, Emiliano Romano
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Ottaviani and Romano (2006a, October 08). Innovation in cruise ship entertainment. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/innovation-in-cruise-ship-entertainment


Research papers

Why Mona Lisa has become the Mona Lisa

This paper examines the influence of Sacred Geometry in making unconscious connections with the human mind thus, making the understanding of brands and logos go beyond semiotics.Working with a variety of brands, packaging and logos, it is quite...

Catalogue: Qualitative 2006
Authors: Grace Janho, Krishna Patnaik
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Janho and Patnaik (2006a, October 08). Why Mona Lisa has become the Mona Lisa. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/why-mona-lisa-has-become-the-mona-lisa


Research papers

Privacy laws, internet scams and other challenges affecting panel research

The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happen to panel research firms if their panelists'...

Catalogue: Panel Research 2006
Author: David W. Stark
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Stark, D. W. (2006a, October 08). Privacy laws, internet scams and other challenges affecting panel research. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/privacy-laws-internet-scams-and-other-challenges-affecting-panel-research