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Research papers

Global advertising research approaches

It has taken a relatively short time for Millward Brown to evolve from a small agency in the United Kingdom to our first work in Asian markets in 1987 - a third stage in steady globalization of the company and its research products. Our own research...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Jeremy Green, Terry Willie
Company: KANTAR TNS Malaysia
November 1, 1996
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Citation

Green and Willie (1996a, November 01). Global advertising research approaches. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/global-advertising-research-approaches


Research papers

A new toolkit to a new quality approach

This paper will focus on the research aspects. Programmatic organization development as a method will only be dealt with briefly. Measurement by using the Mystery Shopping principle to its utter limits - for the front office - and retrospective self...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Eric Sondervan, Felix Malten, Anthony Van Zonneveld
Company: KANTAR TNS Malaysia
September 1, 1996
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Citation

Sondervan, Malten and Van Zonneveld (1996a, September 01). A new toolkit to a new quality approach . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/a-new-toolkit-to-a-new-quality-approach-


Research papers

Value dimensions

Since the late 1970s, there has been a growing interest in using value dimensions for the explanation of consumer behaviour. The present paper discusses these applications. The communication of findings and problems of maintaining stability in the...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Are Kvaerk, Flemming Hansen
Company: KANTAR TNS Malaysia
September 1, 1996
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Citation

Kvaerk and Hansen (1996a, September 01). Value dimensions . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/value-dimensions-


Research papers

Direct marketing and market research

Communication with customers has moved away from mass media and now the growth of direct marketing presents new challenges to market research. Some traditional market researchers show a reluctance to recognise and embrace the changes this implies....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Tony Cowling, Peter Dray
Company: KANTAR TNS Malaysia
September 1, 1996
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Citation

Cowling and Dray (1996a, September 01). Direct marketing and market research . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/direct-marketing-and-market-research-


Research papers

The importance of marque

Most market surveys, for reasons of cost, are generally limited to owners of cars within particular sectors; the definition generally includes people who have bought a car of the type specified in recent years. Necessarily within such a sample there...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Authors: Ken Clarke, Bob McDowell
Company: KANTAR TNS Malaysia
June 15, 1996
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Citation

Clarke and McDowell (1996a, June 15). The importance of marque. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-importance-of-marque


Research papers

Every day low price

Everyday Low Price (EDLP), along with Category Management, Consumer Loyalty and Efficient Consumer Response (ECR) have become the jargon words for Marketing in the mid 1990’s. Everyday Low Price, an American import, was originally devised as a...

Catalogue: Seminar 1996: The Big Brand Challenge
Author: Judith Passingham
Company: KANTAR TNS Malaysia
June 15, 1996
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Citation

Passingham, J. (1996a, June 15). Every day low price. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/every-day-low-price


Research papers

Understanding, measuring and using brand equity

This paper reports on the results of a development program aimed at using survey research data to place a financially related value on the consumer based equity of brand images and associations. We will document the empirically derived theories...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Paul Dyson, Andy Farr, Nigel Hollis
Company: KANTAR TNS Malaysia
June 15, 1996
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Citation

Dyson, Farr and Hollis (1996a, June 15). Understanding, measuring and using brand equity. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/understanding-measuring-and-using-brand-equity


Research papers

Meaningful rather than measurable customer satisfaction

This paper describes the actionability of a range of Customer Satisfaction measurement techniques which have been developed specifically to provide data which can genuinely sustain quality of service improvement programmes.

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: David Jamieson
Company: KANTAR TNS Malaysia
March 1, 1996
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Citation

Jamieson, D. (1996a, March 01). Meaningful rather than measurable customer satisfaction. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/meaningful-rather-than-measurable-customer-satisfaction


Research papers

Market research methodology for analysis of retail distribution in agriculture

The paper describes a new market research approach for the analysis of retail distributions choices and efforts when selling agrochemicals to the farmers. The method, called DISTRASCOPE, is based on two specific features: quantified interviews of a...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Authors: Gerard Calbrix, Lucienne Ganay
Company: KANTAR TNS Malaysia
February 1, 1996
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Citation

Calbrix and Ganay (1996a, February 01). Market research methodology for analysis of retail distribution in agriculture. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/market-research-methodology-for-analysis-of-retail-distribution-in-agriculture