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Research papers

Consumer satisfaction as a marketing decision making tool for public transportation (French)

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986
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Citation

Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation (French). ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-marketing-decision-making-tool-for-public-transportation-french-


Research papers

Consumer satisfaction as a marketing decision making tool for public transportation

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986
×

Citation

Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-marketing-decision-making-tool-for-public-transportation


Research papers

Evaluating promotions cost effectively

This paper describes how a programme of research based around a novel means of collecting data has enabled Heinz to optimise its performance in the promotions area and develop a framework within which the performance of specific promotions can be...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Marc Drake, Mike Sargent
Companies: KANTAR TNS Malaysia, Kraft Heinz Company
November 6, 1985
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Citation

Drake and Sargent (1985a, November 06). Evaluating promotions cost effectively. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/evaluating-promotions-cost-effectively


Research papers

Agricultural research in perspective and in context

Firstly the paper argues the low acceptance and low status of market research in too many of our potential client companies, posing problems of lack of funds in what is a more expensive sector to research. There is great need for education of...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: John R. M. Thom
Company: KANTAR TNS Malaysia
June 15, 1985
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Citation

Thom, J. R. (1985a, June 15). Agricultural research in perspective and in context. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/agricultural-research-in-perspective-and-in-context


Research papers

Social change and the quality of service

In most of the markets which our Monitor survey has examined across the past ten years or so we have found that in the main, institutions have failed to respond to the ever-quickening social change that is taking place among members of the public....

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Authors: David Winton, Stephen Ellis
Company: KANTAR TNS Malaysia
February 1, 1985
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Citation

Winton and Ellis (1985a, February 01). Social change and the quality of service. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/social-change-and-the-quality-of-service


Research papers

Importance of trend research in the marketing branch of the pharmaceutical industry

This paper discusses The use of trend research at a number of different levels. First at the strategic level, showing how changes in the structure of the market can be detected and used for the development of scenarios to aid long term planning.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: David Holmes
Company: KANTAR TNS Malaysia
June 15, 1983
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Citation

Holmes, D. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry-2358


Research papers

Research findings and the creative process

This paper discusses some factors involved in a communication gap between clients and creatives in the development of advertising. It is almost a truism to say that communicating even within the communication industry is more complex these days. One...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Richard S. Halpern, Elizabeth H. Nelson
Companies: The Coca-Cola Company , KANTAR TNS Malaysia
January 26, 1983
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Citation

Halpern and Nelson (1983a, January 26). Research findings and the creative process. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/research-findings-and-the-creative-process


Research papers

The role of survey research and scenario development

This paper is based on one method of prediction: namely scenarios derived from indirect inference of survey results. Scenarios are a useful perspective within which the complex inter-relationships between the environment, individual business goals,...

Catalogue: Papers 1982: Social Research And Prediction
Author: Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
June 15, 1982
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Citation

Nelson, E. H. (1982a, June 15). The role of survey research and scenario development. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/the-role-of-survey-research-and-scenario-development


Research papers

The use of societal scenarios for improved corporate planning

The operating environment for many businesses is increasingly affected by social and political pressures, in addition to economic and technological ones. The need for systematic planning is generally accepted by business, but until recently it...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Christine A. Ralph MacNulty, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
August 1, 1981
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Citation

MacNulty and Nelson (1981a, August 01). The use of societal scenarios for improved corporate planning. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/the-use-of-societal-scenarios-for-improved-corporate-planning