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Research papers

Semiometrics

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
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Citation

Deutsch, E. (1989a, September 01). Semiometrics. ANA - ESOMAR. Retrieved October 12, 2025, from


https://ana.esomar.org/documents/semiometrics


Research papers

Semiometrics (French)

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
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Citation

Deutsch, E. (1989a, September 01). Semiometrics (French). ANA - ESOMAR. Retrieved October 12, 2025, from


https://ana.esomar.org/documents/semiometrics-french-


Research papers

New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups

The Scangroup, the Swedish Meat Marketing Association, dominates the Swedish meat market. Strategic discussions based on Monitor research identified socio- cultural segments for a new convenience food concept. The marketing strategy based on these...

Catalogue: ESOMAR Congress 1989
Authors: Ingrid Berg, Bo Gunnefur, Christina Grenabo
Company: KANTAR TNS Malaysia
September 1, 1989
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Citation

Berg, Gunnefur and Grenabo (1989a, September 01). New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups. ANA - ESOMAR. Retrieved October 12, 2025, from


https://ana.esomar.org/documents/new-techniques-in-product-development-using-quantitative-socio-cultural-mapping-and-qualitative-typology-research-to-identify-s-specific-target-groups


Research papers

Cultural lag at Sweden's workplaces

In the early decades of this century it was not uncommon for someone to be worn out by 50 after a lifetime of hard labor. The notion that the age of 50 is a marker separating the productive from the less productive worker lingers on in many quarters...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Greta Frankel
Company: KANTAR TNS Malaysia
June 15, 1989
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Citation

Frankel, G. (1989a, June 15). Cultural lag at Sweden's workplaces. ANA - ESOMAR. Retrieved October 12, 2025, from


https://ana.esomar.org/documents/cultural-lag-at-sweden-s-workplaces


Research papers

Findings from ad tracking

We instinctively feel that advertising awareness should have some place in assessing advertising. However, there have been many reports of researchers failing to find a relationship between advertising awareness and attitude change, and the...

Catalogue: ESOMAR Congress 1987
Author: Gordon H. Brown
Company: KANTAR TNS Malaysia
September 1, 1987
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Citation

Brown, G. H. (1987a, September 01). Findings from ad tracking . ANA - ESOMAR. Retrieved October 12, 2025, from


https://ana.esomar.org/documents/findings-from-ad-tracking-


Research papers

Price sensitivity analysis in the UK pharmaceutical market

The purpose of this paper is to outline the considerations that should be taken into account when choosing the optimum price for a new product in the United Kingdom. The paper will cover three broad areas. Firstly the determination of a target price...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Richard Dajda, David Owen
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Dajda and Owen (1987a, June 15). Price sensitivity analysis in the UK pharmaceutical market. ANA - ESOMAR. Retrieved October 12, 2025, from


https://ana.esomar.org/documents/price-sensitivity-analysis-in-the-uk-pharmaceutical-market


Research papers

Telematics at the service of marketing

Today, the search for efficiency and productivity has taken on new forms. For equal technical and financial attitudes and potentials, this competition is hereinafter based on new criteria: the quality of the data-transmission and the service offered...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Philippe Dorey, Jean-Louis Laborie
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Dorey and Laborie (1987a, June 15). Telematics at the service of marketing. ANA - ESOMAR. Retrieved October 12, 2025, from


https://ana.esomar.org/documents/telematics-at-the-service-of-marketing


Research papers

Europe 1

The initiative taken by EUROPE 1 to ask SOFRES to carry out a more detailed study than those that have been carried out in the past on the image that the radio station presents to its listeners, dates back to the beginning of 1983.

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Robert Parturier, Jean-Louis Laborie
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Parturier and Laborie (1987a, June 15). Europe 1. ANA - ESOMAR. Retrieved October 12, 2025, from


https://ana.esomar.org/documents/europe-1


Research papers

A new tool for concept testing in services

Concept testing in the field of services is not yet fully developed. That is why SOFRES and the BUY © TEST network all over the world propose a new tool: the CHOICE © Test. CHOICE © is basically a quantitative method but brings also many...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Dominique Saint-Paul, Michéle Monin-Poucin
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Saint-Paul and Monin-Poucin (1987a, June 15). A new tool for concept testing in services. ANA - ESOMAR. Retrieved October 12, 2025, from


https://ana.esomar.org/documents/a-new-tool-for-concept-testing-in-services