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Carpenter and Rawes (1963a, June 15). An approach to the assessment of press schedules. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/an-approach-to-the-assessment-of-press-schedules
Ludwig, R. (1959a, June 15). Measuring the impact of communication. ANA - ESOMAR. Retrieved June 26, 2024, from
https://ana.esomar.org/documents/measuring-the-impact-of-communication