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Measuring the impact of communication

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Ruth Ludwig

Abstract:

In its eleven years of existence the Israel Institute of Applied Social Research (Jerusalem) has made only one study entirely devoted to measuring the impact of communication. It was a blitz-survey on the radio-listening by the Israel population to the international Bible Quiz last year.

Ruth Ludwig

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Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes (French). ANA - ESOMAR. Retrieved April 22, 2025, from


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Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes. ANA - ESOMAR. Retrieved April 22, 2025, from


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Ludwig, R. (1959a, June 15). Measuring the impact of communication. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/measuring-the-impact-of-television-programmes