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Blackston, M. (1995a, September 01). Can advertising pre-tests predict the longevity of advertising effects?. ANA - ESOMAR. Retrieved September 26, 2024, from
Felius, Klaassen, Smelik and van Doorn (1995a, September 01). A new income tax return form in the Netherlands. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-income-tax-return-form-in-the-netherlands
Oglesby, S. (1995a, July 01). Spot-check. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/spot-check
Brennecke, van Rooijen and van Doorn (1995a, July 01). How to measure the impact of radio commercials?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-to-measure-the-impact-of-radio-commercials-
Harding, C. (1995a, June 15). Evaluating commercial communication effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-commercial-communication-effectiveness
Hamilton, J. (1995a, February 14). Layout, format and order of questions . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/layout-format-and-order-of-questions-
Cramphorn, M. F. (1994a, September 01). Building universal brand equity. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/building-universal-brand-equity
Mcdonald, S. C. (1994a, May 01). The audience for digital interactive television. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-audience-for-digital-interactive-television
Kashyap and Pawle (1994a, January 01). Research as a tool for achieving advertising that works. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-as-a-tool-for-achieving-advertising-that-works