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Research papers

DIY - New life or the death of research?

The use of online websites for 'do it yourself' research has created a lot of debate - even panic - in research media. In fact, there is no actual feedback from clients or agencies to help us understand the changes happening now and determine the...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lucy Davison, Richard Thornton
Companies: Keen as Mustard Marketing, Cint AB
September 15, 2010
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Citation

Davison and Thornton (2010a, September 15). DIY - New life or the death of research?. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/diy---new-life-or-the-death-of-research-