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DIY - New life or the death of research?

Date of publication: September 15, 2010

Catalogue: Congress 2010: The Changing Face Of Market Research

Companies: Keen as Mustard Marketing, Cint AB

Authors: Lucy Davison, Richard Thornton

Abstract:

The use of online websites for 'do it yourself' research has created a lot of debate - even panic - in research media. In fact, there is no actual feedback from clients or agencies to help us understand the changes happening now and determine the response of the research industry. This research paper reviews the impact that DIY is having on our industry and addresses what researchers should be doing about it. DIY research is here to stay. But does DIY have to mean 'bad' research? Is it a trend that both non-researchers and researchers can embrace?

Lucy Davison

Author

This is a long description of some author details.

Richard Thornton

Author

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Research Papers

Riding the value shift in market research

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: David G. Bakken

 

September 15, 2010

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Citation

Bakken, D. G. (2010a, September 15). Riding the value shift in market research. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/riding-the-value-shift-in-market-research


Magazines

Research World (January/February 2011)

Catalogue: Research World 2011

Author: ESOMAR B.V.

 

February 15, 2011

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Citation

B.V., E. (2011a, February 15). Research World (January/February 2011). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/research-world-january-february-2011-


Research Papers

The emotional shopper

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Wendy Lanchin, Orlando Wood

Company: BrainJuicer

March 1, 2011

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Citation

Lanchin and Wood (2011a, March 01). The emotional shopper. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-emotional-shopper


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Citation

Davison and Thornton (2010a, September 15). DIY - New life or the death of research?. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-emotional-shopper