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DIY - New life or the death of research?

Date of publication: September 15, 2010

Catalogue: Congress 2010: The Changing Face Of Market Research

Companies: Keen as Mustard Marketing,

Authors: Lucy Davison, Richard Thornton

Abstract:

The use of online websites for 'do it yourself' research has created a lot of debate - even panic - in research media. In fact, there is no actual feedback from clients or agencies to help us understand the changes happening now and determine the response of the research industry. This research paper reviews the impact that DIY is having on our industry and addresses what researchers should be doing about it. DIY research is here to stay. But does DIY have to mean 'bad' research? Is it a trend that both non-researchers and researchers can embrace?

Lucy Davison

Author

This is a long description of some author details.

Richard Thornton

Author

This is a long description of some author details.

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Citation

Davison and Thornton (2010a, September 15). DIY - New life or the death of research?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/diy---new-life-or-the-death-of-research-