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Ronkainen, I. A. (1979a, October 01). Corporate strategies for new-product development in multinational enterprises. ANA - ESOMAR. Retrieved September 26, 2024, from
Nilsson, J. (1979a, October 01). Retail introduction of new products. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/retail-introduction-of-new-products
Naert and Leeflang (1978a, September 01). Implementation of marketing models. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/implementation-of-marketing-models
Kurtulu, K. (1978a, September 01). A proposal to evaluate research projects. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-proposal-to-evaluate-research-projects
van der Zwan, A. (1978a, September 01). The industrialization of market research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-industrialization-of-market-research
Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-
Mostyn and Walters (1977a, November 01). Getting back to basics. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/getting-back-to-basics
Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved September 26, 2024, from
Gociski, J. W. (1977a, June 15). Marketing management information systems for market-oriented companies in centrally planned economy. ANA - ESOMAR. Retrieved September 26, 2024, from