Marketing management information systems for market-oriented companies in centrally planned economy

Date of publication: June 15, 1977

Abstract:

At the beginning the formulation of a strategy of development of an economic system is presented as a background for Harkoting Information Systems being discussed in this paper. Using' the same illustration I will try to explain the process of adaptive control applied to achieve strategic objectives and intermediate goals of economic systems. Some patterns of systems behaviour are shown to demonstrate the dynamic approach. They are useful to analyse the performance of a system operating under changing external conditions

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