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Andriessens, J. E. (1976a, June 15). Introduction. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/introduction-1504
Wind, Le Maire and Douglas (1972a, September 01). Selection of global target markets. ANA - ESOMAR. Retrieved June 28, 2024, from
https://ana.esomar.org/documents/selection-of-global-target-markets