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Introduction

Date of publication: June 15, 1976

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Author: Jacques E. Andriessens

Abstract:

The objective of this seminar is to bring together marketing people, marketing researchers, promotions people, and people from the trade, and to try to establish a conceptual framework by an exchange of their different points of view.

Jacques E. Andriessens

Author

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Research Papers

Introduction

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Simon Broadbent

 

June 15, 1991

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Citation

Broadbent, S. (1991a, June 15). Introduction. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/introduction-3691


Research Papers

The impact of changes in retailing on promotions research

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Maureen Johnson

 

November 6, 1985

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Citation

Johnson, M. (1985a, November 06). The impact of changes in retailing on promotions research. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/the-impact-of-changes-in-retailing-on-promotions-research


Research Papers

Some thoughts of the past

Catalogue: Seminar 1978: The Business Of Advertising

Author: John Treasure

 

June 1, 1978

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Citation

Treasure, J. (1978a, June 01). Some thoughts of the past. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/some-thoughts-of-the-past


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Citation

Andriessens, J. E. (1976a, June 15). Introduction. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/some-thoughts-of-the-past