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Videos

Uncovering hidden consumer truths

How two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming brand in an evolving product category.

Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
November 27, 2017
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Citation

Gibbons and Hsiao (2017a, November 27). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/uncovering-hidden-consumer-truths-9199


Videos

It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
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Citation

Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo-9148


Videos

An insights engine fueling the future of an airline group

Walk the talk! How Air France KLM CMI provides inspiration and support, rather than only tools and methodologies. More and more large organizations turn to customer experience as a main strategic focus, especially within service industries in general...

Catalogue: Congress 2017: Visionary
Authors: Hans Zijlstra, Janneke van der Ploeg, Martijn Helder
November 7, 2017
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Citation

Zijlstra, van der Ploeg and Helder (2017a, November 07). An insights engine fueling the future of an airline group. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/an-insights-engine-fueling-the-future-of-an-airline-group-9123


Videos

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action- a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary
Authors: Frank Buckler, Graeme Newell
November 7, 2017
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Citation

Buckler and Newell (2017a, November 07). The artificial creativity project. ANA - ESOMAR. Retrieved June 18, 2024, from


https://ana.esomar.org/documents/the-artificial-creativity-project-9138