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It's not market research. It's HBO

Date of publication: November 9, 2017

Catalogue: Congress 2017: Visionary

Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken

Abstract:

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Adriana Rocha

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Ivan Casas

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Mariana Gonzalez Cedraro

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Laura Pellerano Berga

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Susana Aiken

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Keller and Prassek (2014a, June 15). Treasure hunt. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/treasure-hunt


Research Papers

It's not market research. It's HBO

Catalogue: Congress 2017: Visionary

Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas

 

August 25, 2017

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Citation

Rocha, Cedraro, Berga, Aiken and Casas (2017a, August 25). It's not market research. It's HBO. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo


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May 13, 2018

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Siamwalla, N. (2018a, May 13). From Buddha bar to Buddha's brain. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/from-buddha-bar-to-buddha-s-brain


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Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/from-buddha-bar-to-buddha-s-brain