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It's not market research. It's HBO

Date of publication: November 9, 2017

Catalogue: Congress 2017: Visionary

Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken

Abstract:

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Adriana Rocha

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Ivan Casas

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Mariana Gonzalez Cedraro

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Laura Pellerano Berga

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Susana Aiken

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Rocha, Cedraro, Berga, Aiken and Casas (2017a, August 25). It's not market research. It's HBO. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo


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Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/it-s-no-more-them-and-us