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Research papers

Online users

The purpose of this paper is to make an appraisal of the new questions that are being raised by on-line services with regard to the measurement of their audience and site visits. It will also aim to provide concrete answers in terms of systems,...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Marie Marchand
January 1, 1997
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Citation

Marchand, M. (1997a, January 01). Online users . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/online-users-


Research papers

Online advertising

This paper examines the theoretical and practical principles of on-line advertising via the Internet. It addresses fundamental issues raised by this increasingly consequential, emerging area of business and presents solutions developed by a European...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Hendrik Dohmeyer
January 1, 1997
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Citation

Dohmeyer, H. (1997a, January 01). Online advertising . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/online-advertising-


Research papers

Ad tracking in India

This paper traces the evolution of Advertising Tracking in India over the previous thirteen years or so. This evolution has been segregated into three stages: origin: characterized by pre and post-testing growth: characterized by quasi-continuous...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Kalika Tripathi
November 1, 1996
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Citation

Tripathi, K. (1996a, November 01). Ad tracking in India . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/ad-tracking-in-india-


Research papers

Negotiating China's first advertising law

This paper will argue that there is an opportunity for China market researchers, and perhaps researchers elsewhere in Asia, to incorporate an understanding of the new advertising law into their advertising pre-testing methodologies and...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: James Chadwick
November 1, 1996
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Citation

Chadwick, J. (1996a, November 01). Negotiating China's first advertising law . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/negotiating-china-s-first-advertising-law-


Research papers

Relationship marketing competencies in the UK advertising industry

Relationship marketing provides an effective paradigm for analysing client/advertising agency relationships. A quasi-ethnograpic approach was utilised to select an appropriate visual model for evolving a survey tool. Agencies were rated highly for...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Ian Chaston, Jonathon Lace, Terry Mangles
November 1, 1996
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Citation

Chaston, Lace and Mangles (1996a, November 01). Relationship marketing competencies in the UK advertising industry. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/relationship-marketing-competencies-in-the-uk-advertising-industry


Research papers

Media research

This review looks at the media research services currently available in fourteen key Asia Pacific markets, namely: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, The Philippines, Singapore, South Korea, Taiwan, Thailand...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Andrew Green
November 1, 1996
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Citation

Green, A. (1996a, November 01). Media research . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/media-research-


Research papers

New product development

This article is offered as a guide to clarify both the theoretical and pragmatic questions that are sometimes raised about new product development. The paper is divided into two parts. The first part asserts the advertising agency's planning function...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Axel Schmidt, Marc Sasserath
September 1, 1996
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Citation

Schmidt and Sasserath (1996a, September 01). New product development . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/new-product-development--4826


Research papers

Big talk, small talk

This paper outlines the semiotic/cultural analysis and qualitative research that went towards the creation of British Telecom's high- profile 'It's good to talk' advertising campaign. It charts the development of a culturally complex research and...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Monty Alexander
June 15, 1996
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Citation

Alexander, M. (1996a, June 15). Big talk, small talk. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/big-talk-small-talk


Research papers

The potential for broadcast audio signal codes

This paper discusses the potential of a multi-media single source data base containing audience estimates collected with passive persons meters which detect audio encoded material and product purchase. "Real world" tests are discussed. Technical...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Lee Weinblatt, Avery Gibson
June 15, 1996
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Citation

Weinblatt and Gibson (1996a, June 15). The potential for broadcast audio signal codes. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-potential-for-broadcast-audio-signal-codes