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Big talk, small talk

Date of publication: June 15, 1996

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Monty Alexander

Abstract:

This paper outlines the semiotic/cultural analysis and qualitative research that went towards the creation of British Telecom's high- profile 'It's good to talk' advertising campaign. It charts the development of a culturally complex research and advertising strategy, the aim of which was to change deeply-held gender assumptions about the way people use the telephone.

Monty Alexander

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Author: David G. Bakken

Company: Harris Interactive (Europe)

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Citation

Bakken, D. G. (2008a, March 03). Car talk. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/car-talk


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Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Rachel Lawes

 

February 2, 2004

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Lawes, R. (2004a, February 02). Technology in consumer talk. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/technology-in-consumer-talk-6278


Research Papers

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Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Rachel Lawes

 

February 1, 2004

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Citation

Lawes, R. (2004a, February 01). Technology in consumer talk. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/technology-in-consumer-talk


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Citation

Alexander, M. (1996a, June 15). Big talk, small talk. ANA - ESOMAR. Retrieved May 12, 2025, from


https://ana.esomar.org/documents/technology-in-consumer-talk