Back

Big talk, small talk

Date of publication: June 15, 1996

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Monty Alexander

Abstract:

This paper outlines the semiotic/cultural analysis and qualitative research that went towards the creation of British Telecom's high- profile 'It's good to talk' advertising campaign. It charts the development of a culturally complex research and advertising strategy, the aim of which was to change deeply-held gender assumptions about the way people use the telephone.

Monty Alexander

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Car talk

Catalogue: Automotive 2008

Author: David G. Bakken

Company: Harris Interactive (Europe)

March 3, 2008

×

Citation

Bakken, D. G. (2008a, March 03). Car talk. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/car-talk


Research Papers

Technology in consumer talk

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Rachel Lawes

 

February 2, 2004

×

Citation

Lawes, R. (2004a, February 02). Technology in consumer talk. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/technology-in-consumer-talk-6278


Research Papers

Technology in consumer talk

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Rachel Lawes

 

February 1, 2004

×

Citation

Lawes, R. (2004a, February 01). Technology in consumer talk. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/technology-in-consumer-talk


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Alexander, M. (1996a, June 15). Big talk, small talk. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/technology-in-consumer-talk