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Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools (German). ANA - ESOMAR. Retrieved June 02, 2024, from
Traylor, Shuman and Gross (1987a, September 01). Corporate sponsorship of arts and sports events in North America. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/corporate-sponsorship-of-arts-and-sports-events-in-north-america
Schweiker, A. (1987a, September 01). Advertising testing measuring recall and persuasion. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/advertising-testing-measuring-recall-and-persuasion
Tayler and Twyman (1987a, September 01). The effects of publicity against heroin abuse . ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/the-effects-of-publicity-against-heroin-abuse-
Hansen and Grønholdt (1987a, June 15). The effectiveness of television advertising. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/the-effectiveness-of-television-advertising
Kronfli and Theophylactou (1987a, June 15). The use of the buy test technique to evaluate new advertising campaigns in Arab countries. ANA - ESOMAR. Retrieved June 02, 2024, from
Biggs, H. (1987a, June 15). Farmad. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/farmad
Bigman, S. (1986a, June 15). Changing media, evolving markets. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/changing-media-evolving-markets
Gullen and Johnson (1986a, June 15). Product purchasing and TV viewing. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/product-purchasing-and-tv-viewing