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, C. (1970a, January 21). Report on programme of research on non-users' attitudes towards banking. ANA - ESOMAR. Retrieved September 20, 2024, from
Raynaud, Worcester and Lagioni (1969a, March 05). Psychoanalysis for firms lacking a true marketing outlook. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/psychoanalysis-for-firms-lacking-a-true-marketing-outlook
Müller-Grote, P. (1968a, June 15). Experience gained in a multistage verbal panel survey (German). ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/experience-gained-in-a-multistage-verbal-panel-survey-german-
Parfitt and McGloughlin (1968a, June 15). The use of consumer panels in the evaluation of promotional and advertising expenditures. ANA - ESOMAR. Retrieved September 20, 2024, from
Müller-Grote, P. (1968a, June 15). Experience gained in a multistage verbal panel survey. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/experience-gained-in-a-multistage-verbal-panel-survey
de Groot, G. (1967a, June 15). The advertisement or the consumer? Which should we examine?. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-advertisement-or-the-consumer-which-should-we-examine-
Stapel, J. (1967a, June 15). Post testing and pre testing consumer behavior caused by advertising. ANA - ESOMAR. Retrieved September 20, 2024, from
Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/a-reassessment-of-the-role-of-the-pre-test-in-advertising-research
de Groot, G. (1966a, June 01). Measuring differing tasks in competitive advertising. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/measuring-differing-tasks-in-competitive-advertising